SmartSpice

Romania • Austria • CEE • UAE

Based in Romania and Austria, we specialize in turnkey hospitality consulting, offering concept development, brand strategy, and operational optimization for restaurants, bars, cafés, and ghost kitchens. With 15+ years of combined experience, we help businesses scale and succeed in European markets.

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About Us

We are a hospitality consulting team based in Romania and Austria, dedicated to helping businesses in the food & beverage industry thrive. With over 15 years of combined experience, we have worked with international brands, food-tech companies, and hospitality ventures, guiding them through concept creation, operational efficiency, and market expansion. Our expertise bridges creative brand development with data-driven business strategies, ensuring that every project is both visionary and profitable.

How We Work

Understanding Your Vision

We start by analyzing your goals, market potential, and operational needs.

Implementation & Execution

From branding and menu development to operational setup and tech integration, we handle all aspects of execution.

Developing a Tailored Strategy

We create a customized roadmap, whether for launching, optimizing, or expanding your business.

Ongoing Support & Optimization

We continue to refine and optimize your business for long-term success, ensuring adaptability to industry trends.

Tailored Services

Our services are flexible and customized to fit your business needs. From concept development to expansion and operations, we adapt to your specific challenges, offering solutions beyond the listed services. Every project is unique, and so is our approach. Let’s build your vision together.

Concept Development & Brand Creation

• Turnkey concept creation for restaurants, bars, cafés, and ghost kitchens
• Brand identity, storytelling, and market positioning
• Competitive analysis and business feasibility studies

Operational Strategy & Optimization

• Standard Operating Procedures (SOPs) for efficient workflows
• Staffing structure, labor cost planning, and team training
• Inventory, procurement, and supply chain management

Expansion & Franchise Preparation

• Scaling international brands in Romania & Europe
• Standardization and documentation for business scalability
• Development and structuring of the Franchise Manual

Project Management & Execution

• End-to-end project execution from idea to launch
• Coordination of contractors, suppliers, and operational teams
• Budget and timeline management

Location Scouting & Business Setup

• Site selection and feasibility analysis
• Lease negotiation and legal advisory
• Supplier sourcing and contract setup

Menu Engineering & Culinary Concept

• Product mix analysis and pricing strategy
• Recipe development and cost control
• Food trends and customer experience enhancement

Food-Tech & Systems Integration

• POS, delivery platforms, and automation solutions
• AI-driven reporting and data analytics
• Efficiency-focused tech adoption for hospitality businesses

Audit & Business Performance Review

• Comprehensive operational and financial audit
• Cost control and profitability assessment
• Guest experience evaluation and service quality optimization
• Technology and process efficiency review

Let's Talk

We are passionate about helping hospitality businesses succeed through smart strategies, innovative concepts, and efficient operations. Whether you’re launching a new venture, optimizing an existing one, or expanding internationally, we’re here to guide you.